The International Marketing Council is a public-private sector partnership mandated to position South Africa as one of the highly considered, non-traditional markets in terms of world trade, investment and tourism by 2010.

The IMC promotes South Africa’s international image as a prime destination for trade, tourism and investment in the context of the New Partnership for Africa’s development and the regional grouping, SADC. The IMC, which was established in August 2000, has as its main objective the marketing of South Africa through the Brand South Africa campaign

governance and transparency

The IMC Country Manager is involved in various activties to promote SA’s role in promoting good governance both by example and by its leadership role in Nepad, EU-AU and G8.

climate for business 

The IMC is involved in a wide range of networking, partnerships and one-off events to ensure an ever-improving climate for more trade, tourism and investment in South Africa. To this end it works closely with government agencies for tourism and trade and investment promotion.

Upcoming events include investment and branding missions and various networking events to expose South African decision-makers to investor networks in the UK. working events to expose South African decision-makers to investor networks in the UK.

trade

IMC works closely with Trade and Industry South Africa and the Department of Trade and Industry to advance objectives regarding trade and investment and partners on various missions and investment conferences.

perceptions of africa

The IMC has been involved from the outset in debates and initiatives to improve perceptions of Africa in the business and investor community as well as in the media. To this end the IMC Country Manager has participated in seminars which began around the Africa Commission, Business Action for Africa and the World Economic Forum.

The IMC is co-planning a meeting of publishers and business executives to focus on the role of media in assisting the change of media stereotypes of the continent as well as business initiatives to encourage the dissemination of success stories