Diageo Business Reporting Awards address negative perceptions

Diageo Africa is the second largest Diageo market by volume, providing the third highest profit delivery.  Nigeria is the third largest Guinness market in the world.

Other potential investors, who may be unaware of the opportunities and discouraged by perceived risk, are overlooking Africa as an investment destination.

The Diageo Africa Business Reporting Awards are a practical contribution towards addressing negative perceptions of Africa and stimulating more African business reporting in international media.  The Awards, launched in 2004, build on Diageo’s work on this issue since 2003 and recognise and reward journalists and editors providing high quality coverage of the business environment in Africa. 

A related initiative – Newsdesk: Business Africa, an interactive, capability-building tool for aspiring journalists – will be launched this year. 

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